Despite the common assumption that caring for a plant should be easy, the average millennial plant parent has killed seven indoor plants. The majority of millennials take these deaths seriously. 67% of them call themselves plant murderers. Find a way to show this audience that plants from The Sill are low maintenance and hard to kill.
Daily to-do lists. Weekly planners. Monthly calendars. Things to do for work. Time for self-improvement. Time with the kids. Time with pets. Time with friends, with parents, etc. With all of this happening, it’s hard to keep track of the plants, so they end up dying. We know that we have to take care of them, but can never seem to find the time. Plants aren’t your top priority. And with Sill, they don’t have to be.