Branding project a Spring 2023 Design Strategy and Software course at Boston University.
Our final project was to ideate our own company, design a logo, mockup products, and make full branding guidelines.
Our company is called Rádala. Rádala is a running shoe/athleisure company that sells only gender neutral products. Anything for anyone.
All work designed in Adobe Illustrator, Procreate, and Adobe Photoshop. Logo design and mockups by Maggie Tyndall.
Logo ideation by Krista Dadasis.
Krista made a simple pencil sketch of her logo idea. From there, I put the logo in Adobe Illustrator and got to making it into a finalized logo. Below is the process of getting it to the final version.