Maggie Tyndall
Snapshot of some branding elements for a running shoe company called Rádala.

Branding project a Spring 2023 Design Strategy and Software course at Boston University.

Rádala

Our final project was to ideate our own company, design a logo, mockup products, and make full branding guidelines.
Our company is called Rádala. Rádala is a running shoe/athleisure company that sells only gender neutral products. Anything for anyone.

All work designed in Adobe Illustrator, Procreate, and Adobe Photoshop. Logo design and mockups by Maggie Tyndall.
Logo ideation by Krista Dadasis.

Rádalla logo in white. It's a capital R, and the bottom looks like legs running. Has the full word Rádala

Krista made a simple pencil sketch of her logo idea. From there, I put the logo in Adobe Illustrator and got to making it into a finalized logo. Below is the process of getting it to the final version.

Evolution of the Radala logo starting from a simple pencil sketch. There are 2 versions in between the sketch and the final version. All are shown in black.
Rádala logo in white. It's a capital R, and the bottom looks like legs running.
Rádala logo in blue. It's a capital R, and the bottom looks like legs running.
Rádala logo in green. It's a capital R, and the bottom looks like legs running.
A beige and light brown running sneaker featuring the Rádala logo next to a blue and green shoe box. The box has the full word Rádala on the side and the big R on the top of the lid.