Maggie Tyndall
Snapshot of a few campaign pieces with the title Gymshark

Objective

Unite young people to choose conditioning* as their unconditional community.
*Conditioning is everything we do today to prepare for tomorrow.

Concept Statement

A gym community is inspiring. A gym community allows you to grow and become your best self. When you #RepTheFin, you are celebrated and supported, with a community there while you work to prepare for tomorrow.

An image of an outdoor billboard with an ad for Gymshark. The ad features people working out and the big words UNITED, with the I being one of the people in the ad. The full copy reads UNITED #RepTheFin
Two mock social posts for the gymshark campaign, one saying Unit and one saying one, both with the hashtag #RepTheFin.
An image of various example social posts for Gymshark with images of people working out and big hero text on top. Each ad has one word: united, squad, one, community, etc. followed by when you #RepTheFin.
Various ads featuring words like community, team, one, united all with the hashtag #RepTheFin
A mockup social post for Gymshark. The ad features people working out and one person creates the I in the word community, followed by the hashtag #RepTheFin

Created for the D&AD Awards in Portfolio Development at Boston University.