Maggie Tyndall
Snapshot of a few campaign pieces with the title DoorDash

Objective

Encourage young adults (part of the largest age group of adults to drive after drinking) to satisfy their post-drinking hunger by getting food delivered by DoorDash.

Concept Statement

After a long night of drinking, things might be a blur. You might not know the way home. You may not know your left and right. But you do know that you want something to eat to satisfy your late night drunken cravings. When you drink, you can Dash.

Banner ad in Spotify web app. A picture of a blurry pepperoni pizza on a plate with a red background. The copy reads Your taste buds still work when the night's a blur.
Two mock social posts for Door Dash. Both feature an image of blurry food with a black background.
Banner ad. A picture of a blurry Chinese takeout container with a red and black background. The copy reads Just because you can't see doesn't mean you can't taste.
Mockup billboard ad. A picture of a blurry plate of nachos on a wooden table with a black background. The copy reads The best view is one you can taste.

Team: Maggie Tyndall and Kyrsten Mahoney